Pride 2025: Celebrating the Brands That Show Up for LGBTQ+ Youth

Pride Month comes with parades, playlists, and plenty of merch. But the real magic is in the commitments that last. In 2025, as corporate support continued to shift, these brands chose to lean in — not just with words, but with resources and real support for LGBTQ+ youth. Because Pride isn’t a trend. It’s action.

Commit these names to memory.

When it mattered, they showed up — amplifying queer voices, funding impact, and helping create spaces where LGBTQ+ young people could feel seen, safe, and celebrated.

From longtime allies to first-time funders, their support fuels our mission and sends a powerful message to queer youth everywhere: You matter. You belong. And your future is worth investing in.

Let’s give credit where it’s due. To the brands that don’t just celebrate Pride. They embody it.

AE Foundation & Aerie Real Foundation
Now in our ninth year of partnership, American Eagle and Aerie remain steadfast in their mission to uplift LGBTQ+ youth. Through continued support of It Gets Better: Changemakers, they’re helping queer leaders find their voice and create lasting change through youth-led projects in every corner of the country. Their year-round Pride Collection not only celebrates individuality, but it also fuels real impact. This is allyship in action, year after year.

MAC VIVA GLAM Fund
The MAC VIVA GLAM Fund brings beauty and purpose together with transformative impact. In addition to funding It Gets Better: Changemakers, MAC VIVA GLAM also helps us host queer proms around the country, offering LGBTQ+ youth a space to celebrate themselves authentically. Their history of supporting those living with HIV/AIDS underscores their dedication to inclusive futures. We’re proud to count MAC as a core part of our Pride efforts.

Converse
Converse is a longtime partner that consistently puts our community first. Their support helps expand our reach to Spanish-speaking audiences through It Gets Better Español and support of our global summits, and their Pride Collection celebrates the changemakers who create space for queer identity, past and present. Every step they take with us reflects deep, ongoing advocacy. Converse doesn’t just walk the walk, they do it in style.

e.l.f. Cosmetics
e.l.f. isn’t just about bold looks — they’re about bold values. Their support helps amplify queer voices and celebrate self-expression in all its forms. This Pride, they’re standing with us to ensure LGBTQ+ youth feel seen, supported, and unapologetically themselves, not just as a part of a Pride Month campaign, but in collaboration with us on Twitch as part of our annual Digital Pride Experience. Look for e.l.f. To participate in our Chosen Family stream later this month and in other streams amplifying LGBTQ+ youth voices throughout the year.

Bungie Foundation
Through sales of Bungie’s annual Pride collectible pin and Pride Month exclusive Destiny 2 emblem, the Bungie Foundation has raised well over $600K for It Gets Better and for LGBTQ+ youth since 2020. This year, Bungie has also made It Gets Better the non-profit beneficiary of “Bungie Bounty for Good,” a livestream fundraiser that converts points into dollars to do good for queer youth around the globe.

Banter
Banter by Piercing Pagoda returns in 2025, championing Pride with flair and authenticity. For every piercing from June 20, 2025 – June 27, 2025, Banter will donate $1.00 from each piercing to support LGBTQ+ youth across the country. Their campaign encourages everyone to stand out and stand proud. Banter’s continued support helps fund vital programs that empower queer young people to thrive.

Zenni Optical
Zenni Optical embraces the diversity and brilliance of the LGBTQ+ community through their colorful, inclusive designs. Their annual Pride support helps ensure young people see themselves reflected in joyful, positive ways. By pairing fashion-forward frames with meaningful impact, Zenni shows how style and support go hand in hand. We’re honored to have them back this year.

Sam Edelman
Sam Edelman continues to lead with purpose in the fashion world, providing ongoing support to our mission. This year’s Pride campaign not only makes a statement, it powers positive change through a register round-up. Their commitment helps amplify the voices of LGBTQ+ youth across the country. With each step, they walk with us toward a more inclusive future.

Humble Bundle
Humble Bundle brings fun and generosity together through their digital fundraising platform, raising funds for It Gets Better through offers curated gaming & book bundles that directly benefit LGBTQ+ youth programs. Each purchase delivers both entertainment and empowerment. We’re thankful for their return and their unique, community-powered approach.

Juliette Has a Gun
Known for their bold, expressive fragrances, Juliette Has a Gun stands for originality and authenticity. Their support this Pride season enables us to continue making life-affirming connections with LGBTQ+ youth. Every note of their scent tells a story, and this year, that story is one of empowerment.

Nature’s Path
Returning partner Nature’s Path brings purpose and nourishment together with their Love Crunch granola. They support the LGBTQ+ community year-round, not just in June, through product donations to our grantees and their communities. Their financial support helps us sustain programming that reaches young people where they are. Thank you!

Puttshack
Second-year partner Puttshack brings energy, excitement, and real impact to Pride through inclusive events across North America. A portion of each registration helps fund our mission, turning fun into fuel for LGBTQ+ youth. By centering joy and community in real-life spaces, Puttshack proves that allyship can be loud, playful, and powerful.

Second Pride
Second Pride returns with its vibrant in-game celebration inside the multiplayer virtual world of Second Life. This year, It Gets Better is proud to be Second Pride’s nonprofit partner — not just for their 10-day Pride festival and fundraiser, but for their upcoming Glitter and Gore Halloween spectacular and annual Holidaze event. By meeting LGBTQ+ people where they are — both virtually and emotionally — Second Pride is redefining what inclusive community looks like in a digital age.

Own It Skincare
Through their Heart Soap initiative, Own It Skincare infuses everyday self-care with a powerful purpose. Their donation supports the well-being of LGBTQ+ youth while encouraging visibility and compassion. This unique partnership proves that every product can carry a message of hope. We’re grateful for their thoughtful approach to giving back.

Renfrew Pro
Hockey tape company Renfrew continues their dedication and commitment to LGBTQ+ youth this year through a donation linked to their rainbow tape. This returning partner brings joy and inclusivity to the sports world.

Nahvalur
Returning with their 2025 special edition Pride fountain pens, Nahvalur merges artistry with advocacy. Their pens celebrate diversity and offer a tangible way to support LGBTQ+ voices. These designs are a tribute to identity, expression, and creativity. We’re proud to write the next chapter with them by our side.

Ardell Lashes
Known for bold lashes and bolder self-expression, Ardell returns with a Pride capsule that dazzles. Their continued support amplifies beauty and individuality while funding critical LGBTQ+ programming. This partnership reminds us that showing up as your fullest self is always worth celebrating. With every lash, they lift us higher.

Hampton Water
Hampton Water returns to raise a glass to self-love and celebration. Their Pride campaign supports LGBTQ+ youth programming while toasting the power of individuality. With vibrant flavor and heartfelt messaging, they make inclusion part of the experience. Cheers to another year of partnership!

The Good Patch
With support as intentional as their self-care products, The Good Patch uplifts LGBTQ+ youth every year. Their contribution helps fund our life-affirming programming while advocating for wellness across the spectrum, reminding us that feeling good is a form of resistance.

Pop Sockets
This Pride Month, thanks to the support of the Pop Sockets Positivity Fund, proceeds from the It Gets Better adhesive pop line (which include the Pride Llama and the Pride Whale) will go to support our work. Pop Sockets in a returning partner and the Pride pop line has been around since 2023.

Voodoo Doughnuts
Returning with creativity and color, Voodoo Doughnuts celebrates Pride with their signature Pride Bar. A portion of the proceeds helps to fuel our work, and their support is as sweet as it is substantial. We’re proud to share this joyful partnership.

Additional Partners: Chillhouse, MOD Pizza, Rhinoshield, Seek & Swoon