At the It Gets Better Project, we know that the spirit of Pride extends beyond a specific month, and thanks to the efforts of our community and the support of our brand partners, we can commit to uplifting, empowering, and connecting LGBTQ+ youth around the globe 365 days a year.

Whether it’s digitally or in-person, the love, support, and solidarity we’ve seen this Pride month showcases the power of community in the face of adversity. 

We’re delighted to showcase the work of our 2022 brand partners, each of whom has made a significant donation to the It Gets Better Project and invested in giving LGBTQ+ young people the support and visibility that they deserve.

American Eagle / Aerie

A long-time supporter of the It Gets Better Project, American Eagle and its customers have generated more than $3 million dollars in support of creating a better world for LGBTQ+ young people every day of the year, partnering with us on life-affirming projects like our 50 States, 50 Grants, 5000 Voices initiative. For the sixth year of partnership with us, American Eagle and its sister brand Aerie will provide additional support this Pride through their Pride Collection, featuring designs by queer artist mxmtoon!

Bath & Body Works

Bath & Body Works strives to make people smile through their signature scents. This year, they’re showing that, “Love Belongs to Everyone,” with a new scent supporting our work through a Pride Month capsule, available both online and in-store.


Now in our sixth year of partnership, Converse is celebrating Pride by shining a light on the various intersections that make the LGBTQ+ community vibrant and dynamic. Check out this year’s collection, which celebrates the beauty of Found Families.  


Back for the third year, Funko is here to celebrate inclusivity and acceptance with their Pride! Pop campaign, all benefitting our work. This year’s collection includes special edition rainbow collectible of DC’s Poison Ivy, Harley Quinn and Robin.


This Pride, returning partner Oribe brings together three diverse perspectives through their social media storytelling campaign which honors and celebrates the Past. Present and Future of the LGBTQ+ community.


Back for the fifth year in a row, Zenni has shown continued commitment to #SeeMoreLove during Pride season and we could not be more grateful for their support! Be sure to check out this year’s vibrant additions to their already robust Zenni Pride collection.


Sales from Bungie’s Pride Collectible Pin continue to raise money for the It Gets Better Project. This is version two of the pin — version one was a sell-out. Folks who purchase the pin will also unlock the new Pride emblem in the popular game Destiny 2.

Lilly Pulitzer

With their authentic, colorful prints, Lilly Pulitzer sets out to inspire confidence and make the world a brighter place. This Pride Month, they’ll be supporting our work through a special Pride hat and sweater capsule alongside a special one-day activation in stores.

e.l.f. Cosmetics

Returning partner e.l.f Cosmetics is again inspiring people this Pride season to live authentically and let their eyes, lips and face tell their story. Back for a third year of partnering with us, e.l.f Cosmetics will be donating proceeds from their special Pride edition of fan-favorite Big Mood Mascara, available on and

“Love, Victor”

Disney+ and Hulu’s “Love, Victor” returns for its third and final season June 15. This season finds Victor going on a journey of self-discovery – not only deciding who he wants to be with, but more broadly, who he wants to be. Disney+ and Hulu are helping to celebrate “Love, Victor” and LGBTQ+ youth with #ShowYourLove. Check out a video of actor Ava Capri talking more about the campaign and “Love, Victor” and click here for more information.

Banter by Piercing Pagoda

Back for a second year, Banter by Piercing Pagoda believes everyone deserves to live, learn, and love freely.  This Pride Month they are donating 100% of sales from the retail price of their limited-edition “SAY GAY NECKLACE to support our mission.


Back for a second year, America’s most iconic lip balm wants to make sure that you head into Pride season giving your lips the attention they deserve. Back by popular demand, their “Love Wins” limited-edition cotton candy lip balm will be available all throughout June, with 100% of sales benefiting our work. Chapstick will be additionally supporting It Gets Better through a special National Kissing Day campaign that you won’t want to miss!


Gant is a returning supporter of the It Gets Better Project with a limited-edition Pride line and, continuing with their storytelling efforts, The Queer Gaze campaign which celebrates the different perspectives of the LGBTQ+ community. 


With its street-smart products and pioneering spirit, Redken is working with It Gets Better to celebrate Pride Month through a storytelling initiative and a special Pride capsule released in Germany! Redken has also launched Hairdressers United: Stand Together Against Bullying. The initiative will amplify stylist personal stories to reassure and inspire LGBTQ+ youth who may be experiencing bullying and lack of acceptance, and further educate stylists on serving LGBTQ+ clients.

Stuart Weitzman

Here to help you step into this Pride season with color and joy, Stuart Weitzman will be supporting our work for the second year through a limited-edition Pride Capsule featuring the debut of two unapologetically glam shoes.


With high-energy workouts that give you a mood boost and a confidence kick, Zumba invites everyone to bust a move and burst with Pride! For the second year they are supporting the It Gets Better Project through a Pride Month capsule and education resources for the Zumba community.


Stand out this Pride Month through Ardene’s special Pride tote collection, featuring designs from queer artists. The totes are fun and fresh, with styles that everyone can enjoy! Proceeds from the limited edition tote bags will benefit the It Gets Project.

AZ Factory

Driven by fashion that works for everyone, AZ Factory creates joy in expression. Back again for a second year, AZ Factory’s Love Brings Love Pride T-Shirt line will help you make a bold, dynamic statement all while supporting our work.


Encouraging everyone to embrace their inner legend, Ghost encourages everyone to be seen and be proud, every single day. In honor of Pride Month they will be supporting our work with the release of their Be Seen Pride line

Glow Recipe

The go-to brand for innovative skincare, Glow Recipe believes that “beauty shines brighter from a generous heart”. This Pride Month, they’re donating proceeds from their bestselling Watermelon Facial Toner to support our work!

Jack & Jones

This year’s Jack & Jones Pride collection, inspired by the diversity and boldness of the LGBTQ+ community, will mark five years of support. We could not be more excited for this capsule, and for Jack & Jones’ continued support for our work!


#LubeLife believes in limitless adventure and highlighting positive experiences across the spectrum. As part of their Pride Month campaign, they’re donating 15% of sales of Limited Edition Water-Based Birthday Cake Flavored Lubricant to support It Gets Better Project.


This Pride Month, MOFT is here to empower its users so they have the freedom to live, work and create anywhere by donating 50% of proceeds from their Stand Together capsule collection to the It Gets Better Project.

Polo Pride

Held at the International Polo Club Palm Beach, World Polo Pride strives to create awareness and move the needle forward for LGBTQ+ athletes. Proceeds from this year’s Polo Pride weekend benefitted the It Gets Better Project, highlighting the shared focus between both our organizations.


Don’t miss the opportunity to get your best Pride month and summer looks! On June 17th Sandro will donating a portion of the sales from their Pride collection to support our work!

Sigma Beauty

For the third year in a row, Sigma Beauty is back to help us paint a brighter future and create your best look with Pride!  They are donating a portion of the sales from their limited edition Color Me Proud MiniBrush Set to support the It Gets Better Project.


Embracing uniqueness and championing those who aren’t afraid to stand out and let their individuality shine, Skrewball wants everyone to know that they are here to cheer you on in your journey! This Pride they are making a donation to help support our life-affirming programs.

Enter this Pride month with a splash with SwimOutlet’s “The Artist Series” collection, featuring designs from queer artists that will be sure to help you stand out!


With a focus on confidence-inducing apparel, Vitality is here to support everyone in their journey, and will be supporting our work this Pride.

Additional 2022 Pride Partners 

Bob’s Burgers x Toddland, DAVIDsTEA, Hampton Water, Names For Good, PopSockets, Universal Standard, Verve Coffee Roasters, VooDoo Doughnuts