The It Gets Better Project celebrates the spirit of Pride 365 days a year, but in order to fund our global efforts to uplift, empower and connect LGBTQ+ youth, we rely on the dedication and support of our community. This year, our brand partners stepped up big time, and while in person Pride events are still a big question mark in many parts of the world, the love and support we’re seeing makes it clear that Pride marches on no matter what forces threaten to stand in its way.

Here’s to our 2021 brand partners. Without their generous support, we could not be the champions that LGBTQ+ young people deserve. Happy Pride!

Pride 2021 Brand Partners

American Eagle / Aerie — Back for its fifth year, American Eagle is the single largest donor in the history of the It Gets Better Project. Their support for our work extends well beyond Pride month — they’ve funded expansion efforts for It Gets Better EDU, global grantmaking, and other life-affirming projects — and they always go above and beyond for Pride. This year, American Eagle’s sister brand Aerie is also supporting the Project through its Pride Collection and storytelling campaign on social media.


Kicking off #Pride 2021 with photographer and @itgetsbetter ambassador @leoxfoo bringing *confident vibes only* #shoppinghaul

♬ original sound – American Eagle

TikTok – After supporting the It Gets Better Project through its Creative Learning Fund and helping to make us the number one LGBTQ+ nonprofit on the platform, TikTok is continuing to support us during Pride Month. TikTok is elevating the work of the Project on the @TikTokForGood TikTok account in support of their 2021 “Free to Be” Pride Campaign. Additionally, the It Gets Better Project and TikTok are collaborating on a panel for Social Media Week: Los Angeles. 

Bungie – Last year, Bungie released a Pride pin and raised an incredible amount of money for our work. Well that pin proved to be incredibly popular, so Bungie has added it to the permanent collection where it will continue to raise money for LGBTQ+ youth! Thanks, Bungie.

Humble Bundle – The It Gets Better Project is honored to be Humble Bundle’s featured charity for June, 2021. When you pay what you want for a bundle, you not only get to choose your price, but also how much of your payment goes to charity. To date, Humble Bundle has raised $198,000,000 for a variety of nonprofit causes.

Tarte Cosmetics – Our friends at Tarte Cosmetics are all about making sure that your Pride look pops! This year, to celebrate Pride and their “LGBTQ+ tartlettes,” they’ve launched a limited-edition Pride sugar rush lip sip and mascara sure to keep you looking fun and festive this Pride.

ConverseWith the new “Find Your Pride” collection, Converse is returning to support the It Gets Better Project for its fifth year. this year’s all-star collection “explores the duality of struggle and joy along the journey to self-love.” Be sure to check it out!

Funko – Back for the second time, Funko has introduced a whole new cast of characters with this year’s Pride! Pop campaign. Pop Mickey Mouse, Deadpool, BB-8 and a Stormtrooper, and Bob’s Burgers‘ Tina Belcher are just some of the big names taking part in this year’s campaign, all benefitting our work.

Mattel – Our friends at Mattel took one of the most universally beloved games and decorated it for Pride. Uno transcends age, culture, and language while bringing people together. Check out the Pride deck and tune in for a special Uno segment celebrating the diversity of the LGBTQ+ community during It Gets Better: A Digital Pride Experience.

Oribe – Your hair care and style are a true expression of who you are. Launching this Pride, Oribe will tell the diverse stories of the LGBTQ+ community, redefining how we all see beauty and identity.

Lexus – Lexus was one of the first big brands to support the It Gets Better Project, and they’ve come back again this year, serving as the Presenting Sponsor for our 2021 Global Summit and our second It Gets Better: A Digital Pride Experience. 

Gant – Driven by the idea that we “Never Stop Learning”, Gant is supporting the It Gets Better Project for Pride Month in addition to bringing together a diverse, cross-generational group to share their stories and experiences on social media.

Jack & Jones – Just in time for WorldPride 2021 in Copenhagen and Malmö, Jack & Jones’ Pride collection is inspired by the diversity and boldness of the LGBTQ+ community. Check out the collection which supports the It Gets Better Project.

Zenni Optical – For the fourth year in a row, we are so incredibly grateful for the continued support of Zenni Optical and their commitment to #SeeMoreLove during Pride season. Check out this year’s vibrant additions to their already robust Zenni Pride collection. 

Zumba – With high energy workouts that give you a mood boost and a confidence kick, Zumba is supporting the It Gets Better Project this year through a Pride Month capsule and a segment during the second annual It Gets Better: A Digital Pride Experience that you won’t want to miss.

StreamElements – Turning streamers into legends while promoting diversity and inclusivity in the process, StreamElements is working with the It Gets Better Project for Pride Month and beyond for a partnership celebrating LGBTQ+ representation in gaming. Learn more here!

Funimation – Keeping millions connected around the world, Funimation is supporting our work this Pride season while bringing Japan’s most iconic art form to millions of anime fans helping them to express their fandom and create a community where everyone belongs.

Piercing Pagoda – Say yes to embracing your individuality with Piercing Pagoda’s #BeMoreYou Pride campaign, running through the month of June. With proceeds going to support our work, their storytelling initiative will also encourage people to share their best looks.

Hopelab – With a focus on helping teens and young adults live happier, healthier lives, Hopelab’s work is solidly aligned with the mission of the It Gets Better Project. We are thrilled to have them return again to sponsor our 2021 Global Summit and our second annual It Gets Better: A Digital Pride Experience. Also, check out their #QueerJoy campaign and share your stories!

e.l.f. Cosmetics – Returning partner e.l.f Cosmetics is again inspiring people this Pride season to live authentically and let their eyes, lips and face tell their story. They’re encouraging customers to round up their online purchases at checkout to support the It Gets Better Project and sharing uplifting stories through their social media channels.

Sigma Beauty – For the second year in a row, SIgma Beauty is back to help us paint a brighter future and create your best look with Pride!  They are donating 50% of the sales from their limited edition Be-You-Tiful makeup brush to support the It Gets Better Project.

BooHoo & BooHoo Man —BooHoo & BooHoo Man encourages everyone to embrace who they are, unapologetically. Check out their “Crafted With Pride” collection, designed to “celebrate being exactly who you are, unapologetically” and benefitting the It Gets Better Project.

Stuart Weitzman – Step into Pride Month with these colorful kicks from Stuart Weitzman. The Ollie Heart Sneakers are fun and flashy, celebrating individuality this Pride season. Proceeds from the limited edition sneakers benefit the It Gets Better Project.

AZ Factory – Driven by fashion that works for everyone, AZ Factory creates joy in expression. In honor of their founder, Alber Elbaz, they will be donating a portion of proceeds from their Free To line in support of our work.

Bright Cellars – This Pride, raise a glass to the experiences that make you unique and the people that love you just the way you are. Bright Cellars wants you to Embrace Your Journey and will be donating a portion of proceeds from new memberships through the month of June to the It Gets Better Project.

ChapStick – America’s most iconic lip balm wants to make sure that you head into Pride season giving your lips the attention they deserve. ChapStick is supporting our work by donating proceeds from a limited-edition Love Wins stick.

Crate & Barrel – Crate & Barrel believes that #HomeisForEveryone, and this Pride, they are embodying that message by supporting the It Gets Better Project and sharing uplifting stories across their social media channels.

Fun Fact – It’s time to grab some friends and gather around for a few rounds of guessing game trivia! Fun Fact is a new app-based game and will be donating proceeds from their limited edition Pride deck that will have you guessing your friend’s craziest truths. 

GoodPop – Cool off this Pride season with the frozen treat that not only tastes great, but is made with a purpose. GoodPop will be donating back proceeds from every case of frozen treats purchased online and for every Good Deed pledged on their website. 

MISSOMA -With bold, stylish colors, MISSOMA will have you looking stunning in their Rainbow Collection supporting our work. Make a statement wherever you go by checking out this year’s collection.

PopSockets – From grips, mounts, and wallets, PopSockets has you and your phone covered. This year, you can deck out your phone with their Pride line, with proceeds going to benefit the It Gets Better Project.

Artwork by Alex Tagali

Rastaclat – Deck yourself out head to toe with one of the Pride bracelets from our friends at Rastaclat. Back for a second year, Rastaclat is donating $1 from the purchase of every Pride bracelet to benefit the It Gets Better Project.

Additional Pride 2021 Partners Include:

7 For All Mankind, The Beachwaver Co., Each & Every, Gallagher Insurance, Riot Games, UpWest