The Brands That Are Standing By LGBTQ+ Youth in 2026

Every Pride Month, we celebrate the brands that show up for LGBTQ+ youth. Not just with a rainbow logo. Not just with a post that disappears on July 1. But with real support that helps fund programs, create resources, build community, and remind LGBTQ+ young people that they are seen, valued, and never alone.

In 2026, Pride arrives in a moment when public support for LGBTQ+ communities cannot be taken for granted. That makes the companies that continue to stand with LGBTQ+ youth especially meaningful. The brands featured here are showing up loudly, proudly, and with purpose.

Their support helps It Gets Better uplift, empower, and connect LGBTQ+ youth through storytelling, education, leadership programs, digital community-building, and resources that help young people navigate the world with more confidence and connection.

Pride has never been just about visibility. It is about action. It is about showing LGBTQ+ youth that their futures are worth investing in. And in a year when visible support carries real weight, we are especially grateful for the brand partners who continue to make that clear.

AE Foundation and Aerie – For the last decade, American Eagle and Aerie have remained steadfast supporters of our work to uplift and empower LGBTQ+ youth. With support totaling nearly $5 million since 2016, American Eagle, Aerie, and their customers have created a path for programs like our youth-led grant program, It Gets Better: Changemakers, to exist. This year, the AE Foundation has made a generous investment in further developing our digital mental health tool imi to better support the needs of LGBTQ+ youth as they navigate their journey. 

Humble Bundle – The Humble community has been raising funds and rallying support for It Gets Better since 2018, and this year, we have the honor of being the Humble Choice charity for June. This Pride, 5% of Humble Choice subscriptions for the month will be donated to It Gets Better, which will go a long way toward amplifying Humble Bundle’s continued support for life-affirming programs like It Gets Better: Changemakers. And not only that, you can catch charity streamers playing games from the June Choice bundle throughout the month on Twitch. Check our Instagram for stream dates and times. 

MAC VIVA GLAM Fund – In 2026, with queer icon Chappell Roan as its newest spokesperson, the MAC VIVA GLAM Fund’s support for the LGBTQ+ community feels as loud and proud as ever. This year, MAC has increased its support of It Gets Better: Changemakers, helping us produce even more queer proms and homecoming events where LGBTQ+ youth can celebrate major milestones as their full selves. We’re proud to count MAC as one of our loudest allies and a core part of our programming efforts.

Bungie – The Bungie Foundation has been a powerful partner to It Gets Better since 2020, raising more than $750K in support of LGBTQ+ youth. This Pride Month, their campaign with Pride@Bungie and Trans@Bungie continues that legacy, inviting Destiny 2 players to donate in exchange for special in-game cosmetics including an emblem, shader pack, and new Holochip. We are deeply grateful for Bungie’s years of support and the community that keeps showing up.

Converse – Converse has long been a steady force behind It Gets Better’s work. In 2026, their support is powering “Community Canvas”, a project under It Gets Better: Changemakers that connects queer artists with LGBTQ+ youth to create art, build community, and celebrate queer identity. Their past support has also helped expand It Gets Better Español and power our global summits, reaching LGBTQ+ young people across languages, cultures, and borders. Converse continues to walk the walk and talk the talk. 

e.l.f. Cosmetics – e.l.f. Cosmetics continues to champion a world where LGBTQ+ people are seen, heard, and celebrated. This year, their support is helping power It Gets Better’s Digital Pride activations on Twitch, including a collab stream later this month. e.l.f. also passed the mic to It Gets Better for a guest post on identity and gender exploration on their Substack, helping bring affirming resources and real conversations to even more young people. Their commitment to self-expression goes far beyond beauty. It shows up in action.

Ole Henriksen – Ole Henriksen is joining us as a brand partner for the first time this Pride, with proceeds from Ole’s Pride Punch Pout Preserve supporting our work. The brand is rooted in loving yourself incredible company again this year.and the skin you’re in, and those words aren’t just lip service — they come straight from the founder himself. Ole’s message of love and acceptance rings loud and proud this Pride, and we are thrilled not only to be collaborating as partners, but to be participating in a Pride event at Ole Henriksen’s headquarters later this month.

The Sims – The Sims has been a longtime supporter of It Gets Better, most recently joining us for our 15th birthday “quinceañera” in September, where we built safe and celebratory spaces in-game. We’ve also collaborated with The Sims 4 on the game’s customizable pronoun update and Pride update, helping players see themselves more fully reflected in the worlds they create. This year, The Sims is supporting a week-long fundraiser with creator NemesisLacroix, beginning on Twitch the weekend of June 27. 

The Daily Beans Podcast – Our friends at The Daily Beans podcast first threw their support behind us last November for our end-of-year campaign when host Allison Gill donated $20K of her federal Veterans’ disability benefits to It Gets Better, rallying her Daily Beans community to join her in supporting our work. She continued that support earlier this year for Trans Day of Visibility, inviting our Youth Voices member Jay onto the podcast to talk about all of the amazing things they do with It Gets Better. The community again rallied, with more than 400 people donating to support LGBTQ+ youth.

ADLUGO – ADLUGO is an innovative programmatic advertising company with work rooted in diversity, equity, and inclusion. With every campaign, a portion of profits is donated to a small group of carefully curated nonprofits, and ADLUGO encourages brands to champion the causes closest to their hearts by integrating charities into their campaigns. It Gets Better has benefited from this approach for the last three years, and we are thrilled to continue working with this year.

Zenni Optical – Zenni has been a proud supporter of It Gets Better for several years, helping LGBTQ+ youth see themselves and their futures more clearly. In 2026, Zenni is throwing its support behind our Digital Pride streams and our Summer Reading Challenge, encouraging young people to explore stories that reflect, affirm, and celebrate LGBTQ+ lives. With colorful designs and a continued commitment to self-expression, Zenni shows that style can help young people feel seen.

SteelSeries – SteelSeries returns as a proud brand partner this Pride with its 2026 “Always Fly High” campaign. This year, 100% of proceeds from the SteelSeries Pride collection will support It Gets Better’s work with LGBTQ+ youth. SteelSeries is also investing directly in the streamers who show up for us during Pride Month, providing products and incentives that help fuel their fundraising and community-building efforts. Their support helps keep queer joy loud, visible, and very much online.

Sam Edelman – Sam Edelman continues to lead with purpose, using fashion as a platform for visibility, support, and real impact. A returning sponsor, this year’s Pride campaign powers positive change through a donation to It Gets Better plus a register round-up so customers can support our work to uplift, empower, and connect LGBTQ+ youth across the country. With every step, Sam Edelman is helping us move toward a future where young people feel seen, supported, and free to show up fully as themselves.

Nature’s Path – Returning partner Nature’s Path continues to bring purpose and nourishment together through its Love Crunch granola. Their support for the LGBTQ+ community extends beyond Pride Month, including product donations to It Gets Better: Changemakers grantees and their communities. Their financial support also helps sustain programming that reaches LGBTQ+ young people where they are, with resources, stories, and support that remind them they belong. This month, we joined them for a special Pride Month presentation about our work with grantees in the U.S. and Canada.

Juliette Has a Gun – Known for bold, expressive fragrances, Juliette Has a Gun celebrates originality, authenticity, and the power of showing up exactly as you are. This Pride season, their support helps It Gets Better continue creating life-affirming connections with LGBTQ+ youth through storytelling, education, and community-building. Every fragrance tells a story, and this year, Juliette Has a Gun is helping us tell one rooted in confidence, self-expression, and queer possibility.

Riot Games – Riot Games continues to show up for LGBTQ+ communities through support that reaches players, fans, and young people in the spaces where they already gather. This year, through their March 4 Pride campaign, Riot is spotlighting LGBTQIA+ creators, artists, cosplayers, and community members throughout the month, while hosting events to raise critical funds for our work. For more information on how Pride is showing up in all of Riot’s games, click here.

The Tom Petty Foundation – The Tom Petty Foundation carries forward a legacy rooted in creativity, compassion, and standing up for people to find their voice. This year, their support of It Gets Better helps LGBTQ+ youth access stories, resources, and programs that remind them their lives are worth celebrating and their futures are worth investing in. We’re honored to have The Tom Petty Foundation stand with us again this Pride in support of young people writing their own next verse.

With additional support from…

Zumba

Scapa

Funlab / Holey Moley Golf Club US 

Tumblr

Nahvalur

Second Pride

Hampton Water

Neopets