Blog Post
The Brands Standing With LGBTQ+ Youth in 2024
Every Pride Month, It Gets Better shares a blog highlighting the brands that walk the walk and talk the talk by investing in the LGBTQ+ community. This year is one of critical importance for us.
As Pride Month begins, it is crucial to recognize the brands and organizations that have been unwavering allies to our community. Allyship isn’t easy, and we are incredibly grateful to the many brands that have shown they understand what being an ally looks like.
We could not do our critically important work in support of LGBTQ+ youth without the support of our brand partners. This year, the brands supporting our work are a collection of longtime partners and new friends — all of whom agree standing by LGBTQ+ youth in good times and bad is not only a priority, but a responsibility.
American Eagle & Aerie Real Foundation
Now in our eighth year of partnership, American Eagle and their sister brand’s Aerie Real Foundation continue to show their unwavering commitment to connecting LGBTQ+ youth to community and resources. For this Pride season they’ve created a Pride Collection with proceeds helping to fund our 50 States. 50 Grants. 5000 Voices. initiative.
Bath & Body Works
Returning partner Bath & Body Works strives to make the world a brighter, happier place through the power of fragrance. This year, along with a donation, they’re showing that “Love Always Wins” with a scent inspired by feelings of togetherness, inclusivity and celebrating individuality as part of its Pride Month Capsule.
MAC VIVA GLAM Fund
New partner MAC Viva Glam Fund supports healthy futures for the LGBTQ+ community and continues its important commitment to those living with HIV/AIDS. This year, MAC has given support to fund our 50 States. 50 Grants. 5000 Voices. initiative, as well as funding three queer proms in specific markets where our It Gets Better Youth Voices ambassadors reside!
Converse
A long time partner of It Gets Better, Converse has been instrumental in helping us empower a global community of LGBTQ+ young people and expanding our reach to Spanish-speaking audiences through support of It Gets Better Español. Their 2024 Pride Collection is a love letter to those who pioneer a space for the queer community, past and present.
ULTA Beauty Charitable Foundation
Committed to creating a positive influence in the world, ULTA Beauty Charitable Foundation ensures that beauty always brings out the best in everyone. This year they have supported our Youth Voices Ambassadors program!
e.l.f. Cosmetics
Long-time partner e.l.f. Cosmetics returns to encourage everyone to embrace their uniqueness and own their beauty, without compromise. In celebration of Pride and Give OUT Day, e.l.f. Cosmetics is matching donations, dollar for dollar, up to $50,000 through the end of June.
Banter by Piercing Pagoda
Back for a fourth year, Banter by Piercing Pagoda is here to support LGBTQ+ youth and help you stand out this Pride month. One dollar of each piercing done from 6/21-6/28 will be donated to It Gets Better!
Humble Bundle
Returning partner Humble Bundle gives to It Gets Better again in 2024! Through their Future Games Show Bundle, support for LGBTQ+ youth is achieved! Thank you for your continued support, Humble Bundle.
Planet Fitness
Committed to creating welcoming, non-intimidating spaces for everyone, Planet Fitness’ commitment to It Gets Better & LGBTQ+ youth is unwavering. They will support our work at It Gets Better through proceeds from their Pride line, designed by queer artist Mo McMasters (@momcmasters).
Sam Edelman & Circus NY
A dominant force in the fashion world, Sam Edelman and Circus NY provide ongoing support for the LGBTQ+ community and It Gets Better. This Pride season, a portion of proceeds from a Sam Edelman Pride Shirt & Circus NY Pride Flat will be donated to support our mission.
Ardene
Make a statement this Pride Month with returning partner Ardene’s exclusive Pride tote, featuring incredible artwork by 2SLGBTQ+ Milkbox aka Kayla Buium (@milkboxtheartist). Proceeds from this dynamic, limited collection will benefit It Gets Better
Hustler Hollywood
First year partner Hustler Hollywood will donate to It Gets Better and sell a pride-inspired t-shirt this June in select stores! Hustler stands for “exploring different expressions of our sexuality as it opens us up to new, exciting experiences and higher levels of understanding.” It Gets Better aims to do the same as LGBTQ+ youth navigate their gender identity and sexual orientation journey.
#LubeLife
Returning for a third consecutive year, #LubeLife is thrilled to continue its support for the It Gets Better mission, dedicated to uplifting, empowering, and connecting LGBTQ+ youth around the globe. #LubeLife invites its loyal customers to help celebrate limitless adventures, one drop of lube at a time!
MOD Pizza
Always putting people first and making people feel good through food, MOD Pizza’s No Name Cake gets a glow up (sprinkles included) for Pride. Throughout the month they are donating to It Gets Better to support LGBTQ+ youth.
Nature’s Path
Second year partner Nature’s Path is committed to the LGBTQ+ community 365 days a year. Through a partnership with their Love Crunch Granola, this organic product fills the community with nutrition and love!
NARS
Returning partner NARS Cosmetics celebrates Pride with a storytelling campaign that explores the connection between beauty and self-expression.
Puttshack
New partner & super fun mini golf company Puttshack gives back to LGBTQ+ youth this year through a one-day event across their North American locations. A portion of registrations for the event will come to It Gets Better.
Renfrew
Hockey tape company Renfrew continues their dedication and commitment to LGBTQ+ youth this year through a donation linked to their rainbow tape. This returning partner brings joy and inclusivity to the sports world.
Colorproof
Longtime partners Colorproof return as a partner this year with a portion of proceeds from online sales between June 19, 2024 – June 25, 2024 being donated to It Gets Better. Colorproof is consistently showing up for LGBTQ+ folks through their lasting support during Pride and Giving Tuesday year after year!
Nahvalur
Nahvalur is committed to creating high-quality writing instruments while highlighting and amplifying the voices of all communities. They have made a donation in support of It Gets Better, and will debut their 2024 Pride Pens this June!
Hampton Water
Embracing uniqueness and championing those who aren’t afraid to stand out, Hampton Water is here to cheer you on in your journey! This Pride they are making a donation to help support our life-affirming programs.
Juliette Has A Gun
A statement. An affirmation of who you are. Just two few of the dynamic truths of Juliette Has A Gun, a fragrance brand that is all about originality. Their support this Pride allows us to continue making a difference in the lives of LGBTQ+ youth year round!
Mijenta Tequila
This Pride, raise a glass to the experiences that make you unique and the people that love you just the way you are. Certified B-Corp Mijenta Tequila will be donating a portion of proceeds from a rebate program to It Gets Better.
Profusion Cosmetics
All about amplifying creativity and innovation, Profusion Cosmetics knows how to make an impact, releasing a collection of Pride Month favorites this June, with a portion of in-store sales at Kroger supporting our work at It Gets Better.
The Good Patch
Passionate about creating a world where everyone feels good, The Good Patch is supporting the It Gets Better this year in uplifting, empowering, and connecting LGBTQ+ youth around the globe through their B12 Awake and Rescue patches.
TONYMOLY
Infusing fun designs with innovative and nourishing products, second year partner TONYMOLY celebrates Pride with limited edition products benefiting It Gets Better.
Voodoo Doughnut
With designs that are as creative as they are delicious, Voodoo Doughnut is helping LGBTQ+ youth make their mark this Pride season with their Pride Bar doughnut. A donation from Voodoo Doughnut will go directly toward uplifting, empowering, and connecting LGBTQ+ youth this June.
What’s Your Passion Jewelry
A jewelry and pin company supporting many fandoms, What’s Your Passion Jewelry is an ongoing and dedicated partner to It Gets Better. A portion of proceeds from their Neopets Pride collection will be donated to the organization to empower LGBTQ+ youth.
Zenni
Returning partner Zenni will make a donation to It Gets Better this Pride season. Their fun and joyful designs embrace the uniqueness and diversity within the LGBTQ+ community.
Zumba
This year, Zumba returns as a partner, launching a Pride Collection to support LGBTQ+ youth! Made up of many unique designs, this collection will give a portion of proceeds back to It Gets Better.
2(X)IST
New partner 2(X)IST aims to support the LGBTQ+ community with a donation to It Gets Better this Pride Month. With shared values and fun fashions, 2(X)IST makes a difference in the community year round.
Le Mini Macaron
Returning partner Le Mini Macaron will donate a percentage of their Pride Collection to It Gets Better this year! Their fun and whimsical long-lasting gel polishes are perfect for Pride month and beyond!
Additional Partners: Bungie, Chillhouse, Onepiece, Pasta Sisters, Revolution Cycle, Toddland x Bob’s Burgers