Pride looks different this year. Instead of dancing together, we’re doing it from our homes. Instead of hugs and kisses, we’re resigned to texts and zoom calls. And instead of marching, we’re gathering virtually. What hasn’t changed is the support from our incredible corporate partners who continue to show how much Pride they have. We take comfort in knowing that brands are still investing in nonprofits that are working to make the world a place where all LGBTQ+ people are free to live equally.

We’re delighted to announce our 2020 Pride partners, each of whom have invested in our work to uplift, empower and connect LGBTQ+ youth.

American Eagle

Now entering its fourth year, American Eagle and the It Gets Better Project partnership will serve to amplify young queer voices from around the US with an interview series airing on June 27, 2020 and June 29, 2020 at 11am Pacific Standard Time. For more information on the full scope of the partnership, visit here.


With the sale of one Pride pin, our incredible friends at Bungie have managed to raise a staggering amount for the It Gets Better Project — and they’re not done yet. The Pride spirit is strong with the Bungie family.


Converse has been supporting the It Gets Better Project with its Pride campaign since 2017. Be sure to check out their annual PRIDE collection. This year’s eclectic mix of Pride products are inspired by the “More Color, More Pride” flag.

Dashing Diva

Dashing Diva is helping to guarantee that you show your Pride all the way down to your fingertips this year with the introduction of their first ever Pride Gloss Collection. Dashing Diva is donating 100% of sales from the collection to the Project.


It’s time to feel inspired and quench your thirst with DAVIDs TEA Pride Collection. This collection has everything you need to feel refreshed while you sip with Pride! DAVIDs Tea will be donating 10% of sales from its “Pride Collection.”

e.l.f. Cosmetics

From your eyes, to your lips, to your face, e.l.f Cosmetics helps you create a flawless look that empowers you to own your beauty, without compromise. This Pride season they are donating to the It Gets Better Project through a special Pride bundle, as well as sharing stories from across the community that brings together every eye, lip and face to create positive impact and change.


If we’re all being honest with each other, “exercise” clothing is the only thing we’ve worn in the last few months. Which is what makes this year’s collab with Fabletics THAT much more exciting! Fabletics is donating a portion of sales from its “Stronger Together” Pride capsule.


Showing that love never goes out of style, Fossil has released a limited-edition Pride watch to help you spread more love throughout the year.


It’s hard to not love these Pop! Batman, Pop! Hello Kitty, and Pop! SpongeBob, especially when they’re decked out for Pride. Funko has put a Pride spin on several classic characters for its FUNKO PRIDE POP! campaign.


Just, because we can’t come together physically doesn’t mean we can’t celebrate Pride month in style! The It Gets Better Project is partnering with avatar-based social network platform, IMVU on June 30, 2020 for National Give OUT Day, to encourage everyone to show their true, authentic colors.


The cult classic skincare brand Innisfree has released a special edition pack of their mini lip balms. Spill the Equali-tea is one of the cutest packs we’ve ever seen.


For a second year, we’re proudly partnering with MeUndies. We both believe deeply in the ability to be comfortable and at home in your own skin. You can explore the collection here.


In an effort to be able to wear rainbow from head to toe, we’re partnering with Rastaclat. They’ve released a collection of Pride bracelets, where they will be donating $1 from every Pride bracelet sale during the month of June.


Quiet or loud, inside or out proud, Reebok is stepping up to support “All Types of Love” with its 2020 Pride collection. Take a look at Reebok’s collection of Pride shoes, hats, shorts and more!

Sigma Beauty

It’s not Pride unless even our makeup brushes are beat to the gods. Sigma Beauty is donating a portion of sales on their new rainbow Flat Kabuki makeup brush to the It Gets Better Project.

Sunday Riley

Say, yes to equality and keep your skin beautiful and glowing with sustainable products from Sunday Riley. During the the month of June, $3.00 from every purchase will be donated to the It Gets Better Project, when selected at checkout. Along with their checkout donation, Sunday Riley will be hosting a series of Masterclasses for the project.


These iconic shoes have the perfect platform for a Pride-inspired design. Teva has added the Rainbow Pride Pack to its collection of sandals, along with launching a storytelling initiative all about what really matters during Pride.


With a mission to inspire creativity and bring joy, the It Gets Better Project is proud to partner with TikTok to share motivational messages and tips to help all followers, queer or otherwise survive and thrive as they navigate their teen years. Follow us on TikTok at @itgetsbetter

Zenni Optical

For the third year in a row, we are so grateful for our incredible partnership with Zenni Optical. This year, Zenni has added three new designs to the pride frames collection.