Brands around the world are showing up in full force this year to share their Pride and support for the LGBTQ+ community. With each passing year, the It Gets Better family grows to include new partnerships that help to sustain our work to uplift, empower, and connect LGBTQ+ youth around the globe. Through their investment, they are helping us create a world where all LGBTQ+ people are free to live equally and know their worthiness and power as individuals! Check out the It Gets Better Project’s wonderful slate of 2019 Pride partners — all drawn together to celebrate a more inclusive world for everyone!

American Eagle

Returning for a third year, American Eagle is offering the It Gets Better Project 100% of proceeds from sales of their special Pride product line – but you’ll have to secure your swag fast. This stuff sells out!

AriZona Iced Tea

This Pride season, AriZona Iced Tea is pulling out all the stops for an incredible hashtag opportunity. For every #SpillTheTea accompanied by @DrinkAriZona, the beloved beverage company will donate $9.99 to the It Gets Better Project.

Call It Spring

Flip-flop Pride is the name of the game with Call It Spring’s 2019 Pride campaign. All proceeds from the sale of the Call It Spring rainbow sandal will support the It Gets Better Project.


Converse’s Pride line always steals the show – and this year is no different with the introduction of the trans flag to its historic shoe! Proceeds benefit the It Gets Better Project.


DavidsTea is offering a special Pride mix of loose-leaf tea, Rainbow Lemonade, to show their support of the LGBTQ+ community. Proceeds from the sale of this tasty and refreshing mix benefit the It Gets Better Project!

Jack & Jones

The It Gets Better Project is a global organization. And, as such, welcomes partners from around the world. Denmark’s denim aficionado, Jack & Jones, launched its first Pride campaign with the It Gets Better Project in select markets throughout Europe.


Micro-transit company Lime gives MACRO LGBTQ+ support with its #UnlockPride campaign. Post your story with the hashtag, and Lime will donate $1 to the It Gets Better Project.

The Sims

The world’s most famous simulation game is taking a page from the It Gets Better playbook by introducing a free in-game Pride download. Now Sims can sport an It Gets Better t-shirt! The download also includes fun Pride-themed items, such as flags and a fabulous gender-neutral bathroom sign!

Zenni Optical

Now in its second year, the Zenni Optical Pride sunglass line is still going strong. Guaranteed to sell out, every purchase brings in more support for the It Gets Better Project.