Welcome to #TheirStory!

Connecting through storytelling is the backbone behind the It Gets Better Project. The stories of triumph and resilience we share, as told by members of the LGBTQ+ community, fuel our sole purpose to uplift, empower, and connect LGBTQ+ youth around the globe who may be feeling isolated and alone on the road to self-affirmation.

For this World Pride, the It Gets Better Project is introducing #TheirStory, a hashtag-driven social media campaign to cultivate a digital presence for inclusivity and storytelling amongst the LGBTQ+ community. #TheirStory celebrates those who’ve inspired an individual or community in times of hardship and perseverance providing a platform to tell their story.

#TheirStory encourages sharing a story about someone who inspires you, a person who helped you realize it gets better. Everyone has that person in their lives who uplifts them and gave them the strength to put the pieces back together in a time of hardship. This campaign is giving It Gets Better Project’s community the chance to thank those people, in-turn giving them the opportunity to share #TheirStory and nominate someone else. #TheirStory will kick off World Pride by bringing a community together through gratitude and positivity!


  • Between May 15th and June 30th 2019, post a video on Instagram, Instastory, TikTok,  or YouTube sharing the story of someone (or multiple people!) who inspired you and why
  • Tag #TheirStory & @ItGetsBetter on the post
  • Nominate that person (or people!) to share #TheirStory by tagging them in the post