Every Pride, we share a blog highlighting the brands that walk the walk and give back to the LGBTQ+ community. In a year that has seen folks question brand loyalty and allyship, it is important that we recognize those companies that have been unwavering in their support of our community.

Allyship isn’t easy, and we are incredibly grateful to the many brands that have shown they understand what showing up for a community looks like. Let us be clear. We could not do our critically important work in support of LGBTQ+ youth without the support of our partners.

This year’s brands are a collection of longtime partners and new friends — all of which have agreed that standing up for LGBTQ+ youth in good times and bad is not just a priority but a responsibility. 

Thank you for your continued support. 

American Eagle

Now in our seventh year of partnership, American Eagle and their sister brand Aerie continue to show their unwavering commitment to connecting LGBTQ+ youth to community and resources. For this Pride season they’ve partnered with Olivia Ponton to create a Pride Collection with proceeds helping to fund our 50 States, 50 Grants, 5000 Voices initiative and the program’s expansion to Canada. 


This Pride season UGG is amplifying the vibrancy of the LGBTQ+ community and celebrating feeling heard and feeling seen every day of the year! UGG has made a donation to support the It Gets Better Project’s dynamic storytelling campaigns. 


Entering into our fourth year of partnership, Bungie continues to celebrate the strength and bravery of the LGBTQ+ community through their Bungie Pride Pin with all proceeds benefiting the It Gets Better Project. 

Bath and Body Works

Returning partner Bath & Body Works strives to make the world a brighter, happier place through the power of fragrance. This year, along with a donation, they’re showing that “Love Always Wins” with a new scent inspired by feelings of togetherness, inclusivity and celebrating individuality as part of its biggest Pride Month capsule ever.


A long time partner of the It Gets Better Project, Converse has been instrumental in helping us empower a global community of LGBTQ+ young people. Their 2023 Pride Collection celebrates the community’s individuality and the power and joy in being yourself.


Committed to creating a positive influence in the world, ULTA Beauty ensures that beauty always brings out the best in everyone. This year they have supported our mural activations at LA Pride, Capital Pride and NYC Youth Pride. 

e.l.f. Cosmetics

Long-time partner e.l.f. Cosmetics returns to encourage everyone to embrace their uniqueness and own their beauty, without compromise. In celebration of Pride and Give OUT Day, e.l.f. Cosmetics will match donations, dollar for dollar, up to $50,000 to the It Gets Better Project until the end of June.


Funko returns to show their support of LGBTQ+ youth through their Pops! With Purpose Pride Collection, featuring the cast of Netflix’s hit series Queer Eye. A portion of sales from each Pop! featuring the Fab Five will be donated in support of our work.

Habit Grill 

A perfect pair to a Charburger, Habit Grill’s limited edition Pride Shake was created by an LGBTQ+ member of the Habit Grill team. A portion from the sale of each shake will benefit the It Gets Better Project.


Calling all Star Wars fans! The It Gets Better Project has partnered with Loungefly to release the brand’s first Pops! With Purpose Collection inspired by our favorite droid, BB-8™. A portion of sales from The Limited Edition Star Wars™ BB-8™ Pride Bobble-Head Pop! and Bag Bundle will be donated back to the It Gets Better Project.

MOD Pizza 

Always putting people first and making people feel good through food, MOD Pizza’s No Name Cake gets a glow up (sprinkles included) for Pride. Throughout the month they are donating proceeds from their Pride Cake to support LGBTQ+ youth. 

Zynga in partnership with Take-Two Interactive 

With a mission to connect the world through inclusive gaming, Zynga — in partnership with Take-Two Interactive — is launching Play with Pride. In addition to supporting our work, 15 game studios across Zygna have their own unique in-game Pride content.


Make a statement this Pride Month with returning partner Ardene’s exclusive Pride tote, featuring incredible artwork by 2SLGBTQ+  Montreal-based visual artist Kezna Dalz @keznadalz. Proceeds from this dynamic limited collection plus donations at checkout will benefit the It Gets Project Project.


Back for a third year, Banter is here to support LGBTQ+ youth and help you stand out this Pride month. Through their Pierced & Proud campaign they are donating a portion of proceeds from ALL piercings between June 1st and June 7th at all locations. 


Love wins for the third year in a row at Chapstick with their iconic “Love Wins” limited-edition cotton candy lip balm available all throughout June. In addition to a flat donation, ChapStick will be donating  100% of sales to benefit our work.


Back for our third year of partnership, GANT continues to celebrate the unique and different perspectives that make the LGBTQ+ community vibrant. This year they continue their support of our mission through a donation in honor of Pride.

GT’s Living Foods

Longtime champions and supporters of the LGBTQ+ community, SYNERGY Raw Kombucha will be pledging a portion of sales from their best-selling SYNERGY Trilogy to the It Gets Better Project this June.

NARS Cosmetics

Returning partner NARS is here to help you step into the spotlight this Pride season through support of the It Gets Better Project. This year, through their Face Anything campaign, NARS is celebrating stories of resilience of the LGBTQ+ community.


Passionate about empowering LGBTQ+ people worldwide, Redken is working with It Gets Better and its affiliates in the United Kingdom and Spain to make sure salons are a safe space for all. Their It Gets Better special edition One World toner will be available in stores this Pride Month.

See’s Candies 

Returning partner See’s Candies is here to make the month as sweet as possible through a limited-run Pride sleeve of their iconic candy, available in all stores and online this month!


Back for a second year, #LubeLife will be celebrating Pride all summer long by donating proceeds from their flavored lubricant sales to support uplifting and empowering youth across the globe.

Bob’s Burgers x Toddland

Returning partner Toddland reminds us: “Don’t Be a Drag, Just be a Bean Burger of the Day.” This year’s Bob’s Burgers Pride collection will feature exclusive merchandise, with 50% of all proceeds going to support the It Gets Better Project. 

Dead by Daylight 

Embarking #IntoTheRainbow with a Pride celebration & fundraising livestream featuring Trixie Mattel in support of the It Gets Better Project, Dead by Daylight will also be releasing a selection of Flag Charms this Pride Month to support LGBTQ+ youth.

Glow Recipe  

Here to remind us that “beauty shines brighter from a generous heart,” returning partner Glow Recipe will be supporting our work through proceeds from their bestselling Watermelon Facial Toner online and at Sephora.

Good Patch 

Passionate about creating a world where everyone feels good, Good Patch is supporting the It Gets Better Project this year in uplifting, empowering, and connecting LGBTQ+ youth around the globe through their B12 Awake and Rescue patches.

Hatter Agency

All about creating spaces dedicated to ‘Positive recklessness’, Hatter will be donating a portion of proceeds from Pride merch and ticket sales for events during Amsterdam Pride weekend to support LGBTQ+ youth.


As a Gen-Z run company, Nahvalur is committed to creating high-quality writing instruments while highlighting and amplifying the voices of all communities. A portion of proceeds from their Voyage: Pride 2023 Pen goes back to support the It Gets Better Project.

Planet Fitness

Committed to creating a welcoming, non-intimidating spaces for everyone, Planet Fitness wants everyone to know that at their clubs, “You Belong.” They will be supporting our work at It Gets Better through proceeds from their Pride line, designed by queer artist Joey Donatelli.

Profusion Cosmetics 

All about amplifying creativity and innovation, Profusion Cosmetics knows how to make an impact, releasing a curated collection of Pride Month favorites this June, with a portion of in-store sales at CVS supporting our work at It Gets Better Project. 

Sam Edelman 

A dominant force in the fashion world, Sam Edelman and Circus NY provides ongoing support for the LGBTQ+ community and the It Gets Better Project. This Pride seasons a portion of proceeds from the limited edition colorway Layla sneaker will be donated to support our mission.


Here to help you celebrate your true colors in style, SteelSeries will be donating 100% of all profit from their “For Pride” collection to the It Gets Better Project.

Subway Surfers 

With the mission of making Subway Surfers a game for everyone, this Pride Month, Subway Surfers will be supporting the It Gets Better Project and showcasing a brand new set of characters in support of LGBTQ+ youth.


Infusing fun designs with innovative and nourishing products, TONYMOLY celebrates Pride with limited edition products benefiting the It Gets Better Project.

Voodoo Doughnut 

With designs that are as creative as they are delicious, Voodoo Doughnut is helping LGBTQ+ youth make their mark this Pride season with their tropical-flavored Paradise doughnut and Pride Bar doughnut. Proceeds will go to support It Gets Better until June 26.

Additional Pride Partners

Colorproof, Crystal Dynamics, Eye of LoveHampton Water, Ole & Steen, ONEPIECE, PopSocket, Rareform, Renpho, Rollacrit, SusieCakes, SwimOutlet, Tenga, Verve Coffee, Zenni