American Eagle Outfitters is no stranger to the LGBTQ+ community. For years, the retailer has been leading campaigns to support the community in the US and abroad. And in 2017, they focused their efforts on uplifting, empowering, and connecting LGBTQ+ youth by launching a transformative partnership with the It Gets Better Project.


This year, the It Gets Better Project will once again receive 100% of the proceeds from the sale of American Eagle Outfitters’ special It Gets Betteclothing collection. The collection is complemented by a call for stories of resilience and triumph – the hallmark of the It Gets Better Project, and an essential strategy to reaching LGBTQ+ youth around the world.

Click on the images below to see some of the great stories already shared on Instagram with #AExME and #ItGetsBetter.

Join American Eagle Outfitters and the It Gets Better Project. Get your Pride gear while supplies last or share your story of triumph for the benefit of young LGBTQ+ people who may be struggling to fully express themselves. 

We are so much better together, and we can create a better world for LGBTQ+ youth everywhere.


Check out this amazing recap of the 2017 campaign: